Cold Stone Creamery®

Cold Stone Creamery wanted to shift media dollars to digital, but needed to understand the relationship between digital media and in-store traffic. Traditionally, they relied heavily on short bursts of TV to drive short-term in-store traffic. With digital media, they sought a long-term, sustainable solution to drive continuous traffic to their site, enabling a more ‘always on’ approach, where advertising reached the right people at the right time at a significantly lower cost. And the results were the cherry on top.

The shift to digital from linear TV throughout the year allowed for a more ‘always on’ approach where advertising was reaching the right people at the right time at a much lower cost.

RESULTS
• 819k store visits
• $0.65 cost per store visit
• 46% in-store visits (action) lift

Photo credit: Cold Stone Creamery