True Food Kitchen

True Food Kitchen and Liberty Interactive Marketing ran a test campaign across multiple advertising channels for the National restaurant brand, True Food Kitchen. The focus of the digital marketing campaign was to test whether concentrated digital media can drive trackable store metrics in specific geographic areas for the FSR brand. A secondary objective was to gain a deeper understanding of how different creative calls-to-action perform across various channels.

PLAN

Run a 6-week trial multi-channel campaign focused on two struggling locations in different markets.
RESULTS

Ads reached 2.5 million people and drove 8,900 store visits
• $651,000 in store revenue
• 90.3% Lift In In-Store Visitation
• 101.6% Lift in In-Store Purchase Behavior
• ROAS from the campaign was 17:1

Additionally, valuable demographic insights were gained for future restaurant advertising campaigns along with ad exposure insights, such as 35% of store visits occurred after viewing 2 ads and which types of ad formats to focus on to drive business outcomes.

All in all, this was a highly successful campaign and validated that the chosen channels are successful at driving business objectives.

"You are incredible partners - I want to thank you for all you’ve done over the last three years to help us navigate our digital strategy and drive sales. You have been such a bright spot in my journey." - CMO, True Food Kitchen

photo credit: Brigitte Ferdinandsen