
THE PROBLEM
Meta and Google are black boxes. They take your budget â and don't give your audience back.
01
Conversion rates are dropping despite rising traffic and spend
02
Platforms recycling your existing audience – optimizing for clicks, not customers
03
No real data on who your customers actually are – only what the platform reports
61% of content is consumed on the open web – outside Meta and Google entirely. Your best customers are already there. The closed platforms just can't see them.
HOW WE WORK
Start with who's buying. Then reach more of them.
01
Identify
Find your highest-value audience segments
We analyze your actual customer purchase data to identify who buys, stays loyal, and drives real revenue — broken down by demographics, interests, digital behaviors, and media habits. Not who clicked. Who converted and came back.
02
MAP
Find where each segment lives online
For each high-value segment, we map the platforms and content they actually consume — CTV, programmatic, audio, podcasts, social, and more. So your budget goes to where your best customers already are, not where it's easiest to run ads.
03
ACTIVATE
Run a focused proof-of-concept campaign
We activate your top segment through a focused programmatic campaign — isolated from your existing Meta and Google activity so results can be measured cleanly. Real evidence of what works before any full budget commitment.
46%
lift in store visits from the same budget
_________________________________
cold stone creamery
17:1
ROAS from a focused 6-week trial campaign
_________________________________
true food kitchen
3x
higher conversion rate vs. control group
_________________________________
cupbop
These results came from restaurant and retail brands. The methodology works because audience precision always beats broad reach — regardless of category. The same principle applies to ecomm: start with who actually buys, then reach more of them.
The same approach. Proven across brands and categories.
PROOF OF METHODOLOGY
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Frankie B.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jesse N.
WHO WE WORK WITH
Built for brands that know their ads should be working harder.
Ecommerce Brands
DIRECT TO CONSUMER • ALSO IN RETAIL
-
Around $20M in revenue — growing, but plateauing
-
Increasing ad spend with diminishing returns
-
Selling direct AND through specialty retail (Target, Anthropologie, other)
-
Declining conversion rates with no clear explanation
-
No real visibility into who their highest-value customers are
Multi-Location Brands
RESTAURANT & RETAIL
-
Spending $40k+ per month on paid digital
-
Strong platform metrics that aren't translating to visits or revenue
-
Pressure to prove digital ROI to leadership
-
Agency reporting on clicks and impressions — not business outcomes
-
Ready to connect media spend to measurable results
This is not for you if
-
You are a single-location restaurant or retail
-
X You want more creative without questioning who it's reaching
-
You're looking for a traditional ad agency
-
You're not ready to share data or understand your customers












Let's Work
Together
Liberty Interactive Marketing
(818) 806-3868
4440 PGA Blvd., Suite 600
Palm Beach Gardens, FL 33410
© 2006-2026 Liberty Interactive Marketing, LLC



